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MEETS LOGISTICS

• How does the growth of e-commerce influence strategies of retail chains and logistic operators?
• How does the expansion of retailers and new brands influence the supply of warehouse projects and their locations
• What to pay attention to when letting a warehouse to an e-commerce client?

• What are the characteristics of a warehouse for e-commerce operators?
• Online orders centres, courier hubs and sorting rooms, urban logistic centres and returns centres, warehouses for grocery products sold online – what to choose?

Discussion of experts: Small warehouse areas in cities to service the e-commerce industry – availability and characteristics. How to rent them? How to operate them?

• Review of current logistic models for online shops (dropshipping, pseudo-just-in-time, goods brokering, extended shopping, fulfillment).
• Which of the models to choose taking into consideration your business specificity? Consequences of the choice as regards delivery management and storage of goods.
• Returns service for each of the models.

• Differences in online trading in the European Union and countries outside the EU? Differences in legal regulations resulting from consumer laws in a given country (returns, complaints, payment options).
• How to find your place on foreign e-commerce markets? What model of operations to choose? How to adjust your website to the requirements in a given country?
• How to adjust your online offer to the specificity of local customers and culture?

• The influence of tenants’ online sales on the turnover of shopping centres.
• The use of the popularity of online purchases in shopping centres (cross channel retailing) – trends, solutions, methods of using both sales sources in shopping centres.
• Adjusting lease contract terms to servicing online sales.

• Solutions used to present a shopping centre project to future tenants e.g. virtual reality goggles, augmented reality.
• Solutions facilitating the presentation of shopping centre’s offerings and establishing relations with customers e.g. information kiosks, beacons, mobile applications and discount machines.
• Amenities such as: concierge, VIP rooms, hands-free shopping, home deliveries – the presentation of solutions used in shopping centres.

• Committed customer. How can omnichannel sales solutions increase customer loyalty?
• Methods of building a long-term brand-client relationship.
• Promoting a store located in a shopping centre in the omnichannel era.
• Marketing cooperation between tenants and managers.

• Debuts – factors which restrict expansion of new chains in Poland
• Franchising – development of foreign retail chain in the master franchise/franchise scheme and related problems (business partners, issues regarding delivery and quality of the collection)
• Do PR and promotion activities for the Polish retail market abroad exist? How familiar are foreign brands with the Polish retail market